It looks like companies were waiting for it be 2010 for them to release their “Technological Fury” on consumers. After
Skype being available on TV, it is now time for a 3-D network on TV. Yes, you heard me right.A new television network featuring 24-7 three-dimensional content will be coming to your home in 2011. The venture is backed by Discovery Communications, owners of the Discovery Channel and its family of networks, Sony, and Imax.
According to the companies, all three firms will hold equal share in the joint venture. The goal, the companies wrote in a joint release, is to drive “consumer adoption of 3D televisions” and become a “long term” leader in the 3D home marketplace. When it launches, the network will be available only in the United States, but the companies did say they would explore international opportunities in the future.
So far, the 3D network doesn’t have a name. But when it launches, the companies said it will feature “content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming from Discovery, Sony Pictures Entertainment, Imax, and other third-party providers.”
As you might expect, Discovery will oversee network services and television rights. Sony will handle advertising sales and work with the industry to license television rights “to current and future 3D feature films, music-related 3D content, and game-related 3D content.” Although Sony didn’t say so in the release, it’s probably safe to assume that all 3D content related to Sony Pictures, Sony BMG, and Sony’s game studios will make their way to the channel.
For its part, Imax will “license television rights to future 3D films, [engage in] promotion through its owned-and-operated movie theaters across the U.S., and [offer] a suite of proprietary and patented image enhancement and 3D technologies.”
2 Responses to First 3-D Network Coming to your TV.
Rahul
January 7th, 2010 at 11:51 pm
Would 3D Channels be a hit like the HD one’s.. will you get the same theater like experience when watching 3D contents on a TV?? You would need a projector to watch those 3D movies in your house and not a 42″ 3D TV..
gReG
January 8th, 2010 at 2:04 am
Saw this at Consumer Show. It is not as appealing as what you see in a theater but it definitely worth trying